Regenerative hospitality, in practice
Enzyme helps hotel owners, operators and destinations in Asia Pacific make that an operating decision: what to buy, how to run, what to measure and what to report. Led by Andrew Cameron, who has run the kitchen, built the procurement function and directed the group programme, and who stays on the work.
Enzyme Consulting: AustCham Singapore Start-Up of the Year 2023 · Andrew Cameron: PhD candidate, James Cook University · Global Co-Chair, AHICE INN Tech · Regenerative Practitioner, Regenesis Institute
What hotel groups are facing
In the hotel space we are talking about stranded assets, about access to capital, about insurance. There are numbers there.
Andrew Cameron, Back of House podcast
Climate reporting is mandatory, or about to be.
Singapore-listed companies from FY2025; Australian entities in three groups from January 2025 to July 2027. We build the baselines and the evidence tiers before the first report, so the number has a record behind it.
Source: ACRA and SGX RegCo; ASIC.
Measurement and evidenceGeneric green claims are banned in the EU from 27 September 2026.
"Eco-friendly" and labels without a certification scheme go; Australia's ACCC sets eight principles, beginning with substantiation. We build claims gates, so what is published is what the records can carry.
Source: Directive (EU) 2024/825; ACCC, 2023.
Measurement and evidenceScope 3 sits in what you buy.
For most hotels, purchased goods and services is the largest emissions line, and the one with the most decisions in it. We design the procurement strategy, the specifications and the supplier development that move it.
Source: see the regenerative hospitality page.
Procurement, sourcing and operationsCapital reads nature now.
Lenders, insurers and the TNFD ask where a property depends on water, land and community, and what it risks. Feasibility and carrying capacity before the brief is fixed; the Systems Diagnostic for an operating asset.
Source: TNFD, 2023.
The DiagnosticNone of this is a reason to panic. It is a reason to connect the decisions before someone else connects them for you.
Where we work
Is it feasible, and what can the place carry?
Concept and market testing, carrying capacity, positioning, and the pre-design briefs that keep intent alive through value engineering.
Feasibility and development advisory
How do you buy, run and staff to the commitment?
For general managers, operators and group procurement: supplier strategy, operating standards, technology pilots run to a decision, and senior capacity embedded alongside your team.
Procurement, operations and fractional leadership
What do you measure, and will it stand up?
Baselines, evidence standards, claims review and reporting aligned to what your lenders, boards and regulators now read.
Measurement and evidence
Northern Vietnam · Food systems
What does a coffee value chain need to carry before a hotel menu can promise it?
A systems map of a regenerative coffee value chain in northern Vietnam, from farm and processing to roaster, hotel and guest, built to show where value and risk sit and which decisions move the whole chain.
See selected workThe Method
Every engagement runs on the same five stages, whatever the asset or geography. It begins with a map of the whole system and ends with a capability your team owns.
The asset as one system: stakeholders, flows, dependencies and the points where action matters. You hold a systems map and a priority list.
A sequenced transition with owners, phases and targets set so intent survives value engineering. You hold a blueprint.
Senior capacity inside your operating rhythm, pilots run to a decision. You hold an operating model running in practice.
Baselines built at the start, reporting aligned to the frameworks your capital already reads. You hold a disclosure pack.
The method handed to your people. You hold a team that owns it.
The fifth stage is the point. The method stays with your people, and so does the credit.
How the five stages work
Convening
Convening the hotel industry's technology conversation at AHICE INN Tech, as its Global Co-Chair.
Speaking and conveningWho you will talk to
A big part of the work I do is with dynamic, complex systems. You need to move with the system, not try to control it.
Andrew Cameron · Ice Side Chats, Singapore
Andrew founded Enzyme in 2023 after a career that ran from the floor of Michelin-starred restaurants to Accor's Southeast Asia procurement function and its global sustainability programme. He is a Regenesis-trained regenerative practitioner, a PhD candidate at James Cook University and Global Co-Chair of AHICE INN Tech. He leads every engagement himself.
Current thinking
Framework
A way to see a property as one connected system before decisions become expensive to reverse.
Essay
Why hotel commitments fail when commercial decisions, supply networks and daily operations are treated separately.
Podcast
Andrew on the Back of House podcast with Hastings People, episode 68: procurement as the lever, change management that holds, and what place asks of a hotel.
Before you get in touch
We help hotels, resorts and destinations connect commercial priorities, supply networks, operations and measurement so sustainability commitments hold in practice. We make the system visible, agree where action matters and stay close to implementation.
Hotel owners and asset managers, developers, operators and brand teams, destination authorities and development agencies, and selected food and technology companies working with hospitality. Decisions sit with owners, boards and executive teams.
With a conversation, not a proposal. Most engagements run from a scoped diagnostic through to embedded delivery, priced to the asset and the decision at stake. Fractional leadership runs on a monthly retainer. Andrew gives an honest read on scale in the first call.
A diagnostic and systems map typically takes four to six weeks. Early operational changes, often in procurement or food and beverage, can begin within a quarter. Positioning and valuation effects take a full cycle, which is why we measure from the start.
On the Gold Coast, Australia, and in Singapore. We work across Asia Pacific, and Andrew leads every engagement personally.
Where to begin
Typically four to six weeks. Your asset or destination mapped as one system, the dependencies made visible and the three to five interventions that matter ranked by impact, cost and feasibility. You hold the map and the list, whether or not we work together afterwards.
About the DiagnosticBegin a conversationIf this reads like your situation, we would like to hear from you.
